See samples of whiteboard videos that we created.
A white board animation video captures and maintains the attention of the viewers. The hand-written text ‘speaks’ directly to them, explaining what the features or benefits of purchasing the product are. According to recent research, the average attention span is only 8 seconds long. The consistent drawing of shapes and figures in a white board animation video will keep the mind from wandering, focusing on your product.
White board animations allow for imagination and creativity. There is only so much you can do with a written sales page or other type of video. Drawing allows the artist to depict anything that their mind can conceive, which can convey the message in a way that the viewer understands.
I’m sure you may be thinking, “If everyone else is doing it, why would I want to do it too?”
Well, it’s quite simple…because it works!